SABMiller to brew more White Bull lager

SABMiller to brew more White Bull lager

SABMiller will significantly increase beer production at its brewery in Southern Sudan to counter competition from Diageo's East African Breweries.

Ian Alsworth-Elvey, managing director of SABMiller's Southern Sudan Beverages Ltd (SSB), told Reuters this week that the brewer would increase brewing capacity in the country by 52% to 350,000 hectolitres this year. SABMiller confirmed his comments to just-drinks yesterday (10 August).

SSB faces competition in the country from Kenya-based East African Breweries Ltd, which is controlled by Diageo. However, Alsworth-Elvey told Reuters that SSB accounts for more than half of the Southern Sudanese beer market. The group began brewing White Bull lager in the semi-autonomous region in May last year.