SOUTH AFRICA: SABMiller t-shirts no laughing matter

By Arnold Kirkby | 17 April 2003

SABMiller's view that its labels are sacrosanct has found favour in the Cape Town High Court, when a judge did not laugh off a T-shirt manufacturer's trademark infringement of the brewer's Black Label brand. "Black Labour - White Guilt" was blazoned across a red T-shirt with the distinctive Black Label emblem as well as the strap line "Africa's lusty lively exploitation since 1652, no regard given worldwide."

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SABMiller's view that its labels are sacrosanct has found favour in the Cape Town High Court, when a judge did not laugh off a T-shirt manufacturer's trademark infringement of the brewer's Black Label brand. "Black Labour - White Guilt" was blazoned across a red T-shirt with the distinctive Black Label emblem as well as the strap line "Africa's lusty lively exploitation since 1652, no regard given worldwide."

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