SABMiller aims to widen Kopparbergs distribution

SABMiller aims to widen Kopparberg's distribution

SABMiller is to take Kopparberg Brewery into new markets under a licensing agreement with the Swedish cider maker.

The UK-headquartered brewer will make Kopparberg cider available for distribution in “markets where Kopparberg does not have an existing interest”, it said today (18 June).

SABMiller has already signed an exclusive distribution and marketing agreement for Australia, with “four or five” more countries to follow in the coming months, a SABMiller spokesperson told just-drinks.

No financial details for the “long-term” agreement with Kopparberg have been disclosed, the spokesperson said.

Kopparberg already has an off-trade presence in Australia, where it is the fourth-biggest-selling cider in the Woolworths supermarket chain, the spokesperson said. The new agreement will continue the Woolworths listing, the spokesperson said, adding: “We're are looking to grow (Kopparberg) out further.”

Kopparberg, which also makes water and beer, is already available in about 40 countries, including the UK, where brands such as Naked Apple Cider are distributed through its own COS Brands distribution and marketing arm.

COS Brands changed its name from Cider of Sweden in 2010.