SABMiller creates digital marketing post

SABMiller creates digital marketing post

SABMiller is seeking to bolster is digital marketing strategy by appointing a global head of digital enablement.

The Peroni Nastro Azzurro producer has created the position to "raise our standards in the area of digitally enabled brand communication", according to a job advert posted on the LinkedIn network and verified by a spokesperson for the brewer.

The move comes as many of the world's leading drinks companies are seeking to broaden their digital marketing strategies. Last month, Diageo signed a "multi-million dollar" deal with Facebook, while Heineken has signed an advertising deal with Google's Youtube.

Following on from this, SABMiller's job advert states that part of the firm's new digital role will involve "developing strategic global partnerships with technology providers and publishers which leverage our global scale". 

Earlier this week, the brewer's capability director for integrated activation, Charlie Hiscocks, told just-drinks: "Digitally enabled marketing is already happening in SABMiller's businesses around the world. We are introducing the role of head of digital enablement to ensure that we're capturing best practice and leveraging our learning to lead the programme for capability development at a global level."  

More generally, the UK-listed brewer is seeking to better coordinate its global marketing activities. SABMiller said that it has also appointed Jim Taylor to the newly-created role of head of integrated activity planning.

Taylor has spent the last eight years leading "international connections planning" at ad agency WPP, SABMiller said. Both positions will be based in the UK.