SABMiller has revamped the design of flagship Indian brand Knock Out.

The London-listed brewing giant, the second-largest brewer in India, said the change was aimed at making the brand more appealing to changing consumers tastes in India.

Vinod Giri, marketing director for SABMiller India, said: ""Knock Out decided to undergo a revamp of label to match up to the transforming consumer universe profile making a brand driven by consumer attitude."

SABMiller India said the new label gave the brand a "contemporary look" with in the new chequered design "adding some zing" to the label. The boxer on the label has been removed and the italicised font of 'Knock Out' has been replaced with a straighter and "more stylised" font, the brewer added.

Knock Out sells in India's strong beer segment, a category that accounts for around two-thirds of Indian beer consumption and in which SABMiller outsells arch-rival United Breweries.