AUS: SABMiller restores Victoria Bitter to original abv as leadership falters

By Olly Wehring | 5 September 2012

SABMiller has called time on the current formula for its Victoria Bitter brand in Australia, after the beer lost its market leadership status earlier this year.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

SABMiller has called time on the current formula for its Victoria Bitter brand in Australia, after the beer lost its market leadership status earlier this year.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

CANADA: Molson Coors speaks out over Miller sales performance
Molson Coors has defended its record over selling Miller brands in Canada and said it will "strongly defend" its rights to keep distributing them in the country.

CANADA: Molson Coors, SABMiller lock horns over licensing deal
Molson Coors and Miller Brewing Company are heading for a legal showdown in Canada after the SABMiller subsidiary said it is terminating a licence agreement between the two.

Market research related to this article

SABMiller Plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

SABMiller plc (SAB) - Financial and Strategic SWOT Analysis Review
SABMiller plc (SABMiller) is a multinational brewing and beverage company. It is one of the world's leading brewers in the world with brewing interests and distribution agreements across six continents. The company together with its subsidiaries, off...

SABMiller plc: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Canadean's "SABMiller plc: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, ke...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page