ITALY: SABMiller refutes "sexist" Peroni claims
By just-drinks.com editorial team | 19 September 2006
SABMiller has defended its Birra Peroni subsidiary after the Italian brewer was hit with legal action over a "sexist" TV ad.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

SABMiller has defended its Birra Peroni subsidiary after the Italian brewer was hit with legal action over a "sexist" TV ad.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Miller Lite takes on rivals in latest campaign
Miller Brewing has launched a fresh US television campaign that promotes flagship brand Miller Lite as "better beer".
UPDATE: S AFRICA: Heineken wins back Amstel rights
Heineken has admitted it needs to get a brewery up and running as soon as possible in South Africa after winning back the local rights to beer brand Amstel. The Dutch brewing giant told just-drinks today (13 March) that it wants to have a brewery operational in South Africa within the next two years.
COSTA RICA: SABMiller sells Pepsi bottling ops
SABMiller's subsidiary in Panama has offloaded its PepsiCo bottling business in Costa Rica to local brewer Cerveceria Costa Rica (CCR).












