SABMiller has lined up the launch of its latest campaign for the Peroni Nastro Azzurro brand in the UK.

The company's Miller Brands unit in the country said earlier today (12 April) that the push, which launches this month, will centre around a cinema ad, which breaks on 20 April. The ad, which can be viewed below, will be backed by an outdoor campaign that will run through the spring and Summer.

Outdoor billboard formats will appear in cities including London, Manchester, Birmingham, Leeds and Liverpool. Print and digital creatives will also run in style media, the division said.

The cinema ad was filmed in and around Lake Como in Italy.

Click play, below, to view the ad.