The latest ad campaign for Peroni Nastro Azzurro launched in the UK earlier this month

The latest ad campaign for Peroni Nastro Azzurro launched in the UK earlier this month

SABMiller has confirmed details of the next global advertising push for its Peroni Nastro Azzurro beer brand.

The campaign, entitled ‘Primavera / Estate’ (Spring / Summer), has launched in the UK this month, with an international roll-out set for later this year. Specific details of the plan for other markets were not available when just-drinks contacted SABMiller today (21 April).

The ad, which can be viewed below, highlights Peroni's Italian provenance, having been filmed in and around Lake Como in the country, and featuring a soundtrack by Italian recording artist Mario Biondi.

SABMiller launched this latest cinema and outdoor campaign for the beer brand in UK cinemas on 15 April.