UK: SABMiller readies drinking guide consumer website
SABMiller has launched a new website, which, the company claims, acts as "a comprehensive guide to alcohol" for consumers.
The UK-based brewer said late last week that the website, TalkingAlcohol.com, has been designed to help consumers make informed choices and drink responsibly.
Included on the site is a section entitled 'alcohol and your body',which includes an interactive look at the body, explaining how alcohol is absorbed and processed. The site also provides information on how alcohol can impact various conditions like diabetes and pregnancy.
The 'social situations' section offers reminders of things to consider on a night out, including when drinking alcohol is not a good idea, the company said. The site also provides consumers with factual information on the alcohol content, cereal grains, and carbohydrates found in over 100 beer brands around the world.
"While we believe our beer adds to the enjoyment of life for the overwhelming majority of our consumers, we also care about the harmful effects of irresponsible alcohol consumption," said Kristin Wolfe, head of alcohol policy at SABMiller.
"With TalkingAlcohol.com we hope to encourage straightforward conversations about the health and social considerations of drinking alcohol and to remind adults to make responsible decisions if they drink."
The website has been launched in English and in the coming months will be available in other languages including Czech, Italian, Polish, Spanish and Russian.
Tax hikes have taken centre stage in discussions between the alcohol industry and several national and state governments around the world over the last year. Michelle Russell reports on a global trend...
January may be the time to look forward to the coming year but few in the drinks industry will be eyeing the coming year with relish. However, given the pessimistic tone of virtually every market and ...
A 13% decline in Burgundy wine exports for the first ten months of 2008 was less severe than expected, but problems are growing in the US and UK, regional wine trade body BIVB has said....
The British Beer and Pub Association (BBPA) has today (22 January) written a letter to Home Secretary Jacqui Smith over Government plans for restrictions on how pubs sell alcohol....
Czech brewery Plzensky Prazdroj, owned by SABMiller, has reported the highest annual export volumes in its 166-year history, boosted by growing demand for Czech beers abroad....
Scottish brewer BrewDog has had its Speedball beer brand pulled from UK shelves following a complaint about the product's intimated link to drugs....
Efes Breweries International has reported a 6% rise in beer sales by volume during 2008, but warned of significant slowdowns across its markets in the fourth quarter....
InBev UK has said it will increase beer prices in the UK in order to absorb rising costs and offset tough market conditions....
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- India: Everyone's Favourite Spirits Market
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- Diageo scraps Arthur's Day, but singer left sad
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- SodaStream silent on John Lewis pullout in UK