S AFRICA: SABMiller premium offensive continues
SABMiller has displayed no let up in the battle to wrest back its share of South Africa's premium beer category with the launch of an upmarket brand.
SAB Ltd, the brewer's domestic unit, said yesterday (27 March) that it will roll out Hansa Marzen Gold next month. The move comes just a day after SAB said it would launch Peroni Nastro Azzurro on draught in South Africa.
SABMiller is looking to regain sales among South Africa's premium beer drinkers after Heineken regained the rights to Amstel in the country earlier this month.
The brewing giant hopes Hansa Marzen Gold, a line extension to its Hansa brand, will plug the gap in its South African portfolio left by the loss of Amstel.
SAB managing director Tony Van Kralingen said: "Consumer testing far exceeded our expectations and ultimately, this new product is all about giving South African consumers more choice in the fast-growing premium segment."
Around 2.3m hectolitres of Amstel are sold in the country each year, accounting for 8% of all beer sold in South Africa.
Brandhouse, a venture between Heineken, Diageo and Namibia Breweries, will import Amstel into South Africa from Heineken's breweries in France, Italy and Holland.
Some 80% of all beer consumed in South Africa is sold in returnable bottles making it a priority for a brewery to have a local manufacturing presence in the country.
The Dutch brewing giant hopes to have a brewery operational in South Africa within the next two years.
The Scotch whisky category is booming globally thanks to demand in Asia and the BRIC countries, particularly for blends, but mature markets in Europe are proving more sluggish. In this month's Just th...
Diageo has completed the first stage in its Scotch whisky investment programme....
Diageo has announced changes to its board of directors....
SABMiller has said that it expects the Chinese beer brand Snow, in which it owns a 49% share, to become the second biggest beer brand in the world this year....
Global drinks force Diageo is backing the "We Don't Serve Teens" campaign, aimed at reducing teen access to alcohol, as it rolls out in Arizona....
Heineken's Romanian unit has reported a strong rise in sales for the first half of this year, following the expansion of its portfolio in the country....
Diageo has declared that this week's US interest rate cut would give a boost to consumers, but there had been minimal impact from any slowdown on its drinks, according to reports....
Global drinks giant Diageo is joining forces with consumer survey specialists Zagat Survey to provide what the companies describe as "the first online resource guide to restaurants that are dedicated ...
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Who should Stock Spirits Acquire?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- Pernod Ricard queries nutritional label use
- SPI Group 'disappointed' over Stolichnaya ruling
- Diageo's Guinness Golden Ale
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets