UK: SABMiller plans beer brand launch
By Chris Mercer | 20 November 2009
SABMiller plans to launch a new super-premium beer brand in the UK, where it has overtaken Diageo as the country's largest drinks company by market value.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

SABMiller plans to launch a new super-premium beer brand in the UK, where it has overtaken Diageo as the country's largest drinks company by market value.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
AUS: Coca-Cola Amatil reaffirms guidance
Coca-Cola Amatil (CCA) said its business remains in a "strong" financial position as it reaffirmed its guidance for 2010.
US: Diageo eyes wine assets sale
Diageo is set to cut jobs as part of a plan to slim down its US wine business, Diageo Chateau & Estate Wines.












