INDIA/UK: SABMiller names Urquell brand director
By just-drinks.com editorial team | 29 January 2007
SABMiller has moved one of its key Indian executives to the position of international brand director for beer brand Pilsner Urquell.
Vinod Giri, marketing director for SABMiller India, will take up the role on 2 April, the London-listed brewing giant said today (29 January).
Giri will be based in the UK and report to Nick Fell, SABMiller's group marketing director.
Giri has worked for SABMiller in India since the group set up its direct local operations there over five years ago. His experience in the beverage industry also includes positions at Coca-Cola and Seagram.
Pilsner Urquell is one of SABMiller's core international brands alongside Miller Genuine Draft and Peroni Nastro Azzurro.
Last October, the brewer said it would spend over GBP2m (US$3.9m) on marketing and sales activities for Pilsner Urquell in an attempt to drive sales in the UK.
Sectors: Beer & cider
Companies: SABMiller
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There is currently 1 comment on this article
Sab Miller will be Sab Miller, they dont think a single time before spending money in the market for their brands and that is why within a movement of time they are the leaders now. It was UB Group and now it is Sab Miller as well. Heads of to them.
Manoj Chhabria said at 9:15 am, January 30, 2007
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