UK: SABMiller names marketing chief
The London-listed brewing giant said today (10 July) that Fell would replace Mark Sherrington, who joined SABMiller four years ago to drive the development of the company's international brands. Sherrington is leaving SABMiller "to resume his other business interests," the company said.
Fell was president for global commercial strategy at Cadbury, where he was responsible for growing Cadbury's share of the global confectionary market. Fell has past experience of the drinks industry after roles as global marketing director for Guinness and global brands director for Johnnie Walker.
SABMiller chief executive Graham Mackay said Fell was tasked with ensuring the brewer's portfolio, which includes Peroni Nastro Azzurro and Pilsner Urquell, would "stay ahead of the competition, not just in the beer category but also in those of wine and spirits".
Fell will assume the position on 1 August.
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