NETHERLANDS: SABMiller launches Pilsner Urquell

By Chris Mercer | 15 July 2010

SABMiller is seeking to take market share from rival Heineken in the Dutch brewer's own backyard by launching Pilsner Urquell in the Netherlands.

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SABMiller is seeking to take market share from rival Heineken in the Dutch brewer's own backyard by launching Pilsner Urquell in the Netherlands.

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