Peroni Nastro Azzurro comes to the Netherlands

Peroni Nastro Azzurro comes to the Netherlands

SABMiller is set to launch its Peroni Nastro Azzurro beer brand in the Netherlands.

The global brewer confirmed today (14 April) that the Italian beer will be exported to the Dutch market starting this month, exclusively in 330ml bottles.

The roll-out “reflects the growing number of Dutch consumers who are increasingly keen to sample new beer brands and experiences”, SABMiller said.

The marketing, sales and distribution of the brand will be managed by SABMiller’s Dutch unit, Royal Grolsch.

Peroni Nastro Azzurro is available in 17 countries including the US, Russia and India.

In January, SABMiller reported flat beer volume sales in its fiscal third quarter.