Global brewing force, SABMiller, has launched a its first budget-priced beer brand on the Russian market. Retailing at RUR13 for a 0.5 litre bottle, Tri Bogatyrya (Three Knights) represents the group's first foray outside the premium beer market.

Alan Richards, general director of SABMiller's local subsidiary, Transmark, says the company is forecasting sales of some 200,000 decalitres in the first month alone.