RUSSIA: SABMiller launches new beer brand

By just-drinks.com editorial team | 14 August 2002

Global brewing force, SABMiller, has launched a its first budget-priced beer brand on the Russian market. Retailing at RUR13 for a 0.5 litre bottle, Tri Bogatyrya (Three Knights) represents the group's first foray outside the premium beer market.

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Global brewing force, SABMiller, has launched a its first budget-priced beer brand on the Russian market. Retailing at RUR13 for a 0.5 litre bottle, Tri Bogatyrya (Three Knights) represents the group's first foray outside the premium beer market.

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