SABMiller believes that its newest beer brand in India, Indus Pride, could rise to become an international success.

Indus Pride, which launched in Rajasthan last October, could be taken overseas once it has established itself nationally in India, an SABMiller spokesperson told just-drinks today (30 March), commenting on a report in India's Business Line newspaper.

SABMiller developed Indus Pride, a 100% malt beer, to mount a challenge to the Kingfisher beer brand owned by billionaire Vijay Mallya's United Breweries. Both Kingfisher and Indus are classed in the growing 'mild' beers category, due to an abv of less than 5%.

SAB has around a 38.5% share of India's emerging beer sector, while United Breweries holds a share of just over 40%.

Apurv Nagpal, SABMiller India marketing director, said of Indus before Christmas: "The early trends have been outstanding. It is growing much faster than we expected."

SABMiller's global beer volumes slipped by 1% in its fiscal third quarter, ended 31 December.