AFRICA: SABMiller extends Chibuku beer launch

By | 10 October 2012

SABMiller wants volumes of about half a million hectolitres for Chibuku beer

SABMiller wants volumes of about half a million hectolitres for Chibuku beer

SABMiller has extended its African beer brand Chibuku into four new markets.

The opaque beer is now available in Ghana, Mozambique, Swaziland and Tanzania following pilot schemes, the company said today (10 October). A new pilot scheme has been launched in Lesotho and a Chibuku plant is planned for Uganda, the company added.

SABMiller has invested US$16m in the brand over the past 18 months and hopes to increase volumes across new markets in Africa to about 0.5m hectolitres, it said. The beer, which is made with maize or sorghum depending on local tastes, has been available in Botswana, Malawi, Zambia and Zimbabwe since the beginning of last year. 

Sold in 1-litre cartons, Chibuku is a low-alcohol beer that ferments in the package with alcohol strength increasing from 0.5% abv on day one up to 4% abv on day five before expiry. The beer must be brewed and consumed locally because of its short shelf life.

SABMiller launched Chibuku Super, which has a fixed abv of 3.5% and comes in PET packaging, in Zambia last month.

Full production of Chibuku started in Ghana in March.

Expert analysis

Beer Market in Middle East and Africa to 2014 (Beer, Cider and FABs)

Beer Market in Middle East and Africa to 2014 (Beer, Cider and FABs) is a comprehensive resource for beer market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Middle East and Africa beer market.

Sectors: Beer & cider, Emerging markets – BRIC

Companies: SABMiller

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