SABMiller has reorganised its geographical set-up and created a dedicated Americas unit.

The brewer announced today (17 July) that Norman Adami, president and CEO of Miller Brewing, has been promoted to the position of president and CEO of SABMiller Americas, effective from 1 August.

In his new role, Adami will assume overall strategic responsibility for SABMiller's existing businesses in North America, which will include Miller, Central America, covering Honduras and El Salvador, and South America, which will include the businesses SABMiller bought when it acquired Bavaria last year.

These businesses are expected to account for almost 40% of group volumes and 50% of revenue this fiscal year, SABMiller said.

Speaking to just-drinks today, a spokesperson for the brewer noted that the Miller business in the US will continue to report separately. "Adami will work with the head of all three businesses to drive strategic thinking in the area," the spokesperson added.

"The size and complexity of our operations in the Americas have changed since we acquired Bavaria," he continued. "While Norman was entirely focused on the US, he will now look to harness the maximum potential of the three regions."

Tom Long, chief marketing officer of Miller, has been appointed as Miller's president and CEO, reporting to Adami. Long will also join the SABMiller executive committee, effective 1 August. The announcement of a chief marketing officer and additional appointments at Miller will be made later today from Milwaukee, the company said.

Meanwhile, Barry Smith, president of SABMiller South America remains a member of the SABMiller executive committee and will report to Adami in his new capacity. Trent Odgers, managing director of SABMiller Central America continues to report to Adami.

Gary Whitlie, the managing director of Miller Brands (UK) Limited, the subsidiary managing the company's international brands in the UK market, currently reporting to Adami, will now report to Alan Clark, managing director of Europe.

"I am confident that these changes further enhance our management capacity in Miller, the Americas and the group as a whole," said SABMiller's chief executive Graham Mackay.

The spokesperson concluded by saying that no jobs would be lost nor positions closed as part of the reorganisation.