US: SABMiller bolsters import portfolio
SABMiller is to dip into its portfolio of beers around the world to bolster its import stable in the US.
The London-listed brewing giant said yesterday (9 October) that from next year it will sell four more imported beers in the US. Colombia's Águila, two Peruvian brands, Cristal and Cusqueña, and Polish brew Tyskie will join SABMiller's global brand Pilsner Urquell and Peroni Nastro Azzuro on US shelves.
SABMiller is looking to tap into growing US demand for beers from around the world. Sales of import beers rose by 11.3% in the US during the 12 months to the end of July, according to figures published by the US Beer Institute.
Tom Long, president and CEO of Miller Brewing Company, said: "Miller is fortunate to have access to such a deep portfolio of international brands. While Miller's two import priorities will remain expanding Peroni Nastro Azzurro and Pilsner Urquell distribution, we intend to look at developing further opportunities in the area over time."
SABMiller's stable of US beers has struggled domestically. For the three months to the end of June, domestic sales to retailers fell 2.4%. Miller Lite brand volumes were level in the period.
The four foreign newcomers to the Miller stable will be available in New York with Tyskie also focused on Chicago. The three South American brands will also be sold in Florida.
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