SABMiller has appointed Mark Luce to the position of commercial director: Asia with effect from 1 September.

Luce has 20 years experience in the beer industry and, in the past 12 years with SABMiller, has held several roles including marketing & sales director Europe, business development director in group marketing and currently senior vice presient marketing for Latin America.

He will be responsible for assessing and executing the appropriate commercial strategies, strengthening the marketing and sales capabilities within the region, in addition to contributing to the development of SABMiller's position in Asia.

Ari Mervis, managing director, SABMiller Asia said: "Asia is the most promising region for volume growth in the global beer arena and I am delighted that Mark has accepted this unique challenge. His many years of experience ideally equip him to lead and support the development of the marketing and sales functions of SABMiller in Asia."

SABMiller has brewing operations in India, China, Vietnam and Australia and exports to various other markets.