US: SABMiller aims to boost conditions for Pilsner Urquell exports

By | 13 July 2012

Pilsner Urquell tastes different in the US than in Czech, its brewer has said

Pilsner Urquell tastes different in the US than in Czech, its brewer has said

SABMiller is to ship Pilsner Urquell to the US in fully enclosed temperature-controlled containers to stop it ageing in transit. 

The process will ensure the Czech exported beer remains fresh and maintains quality, the company said yesterday (12 July). Distributors and on-trade venues in the US will also keep the beer refrigerated and away from light, it said. 

“The primary enemies to beer are light, time and heat,” said Pilsner Urquell brewmaster Vaclav Berka.

“Due to these factors, the Pilsner Urquell that people have drunk in the US over the past years simply has not been the equivalent of the fresh Pilsner Urquell available in the Czech Republic. We are changing that.”

The beer will be sent for export within 30 days of bottling and sent express delivery. The system will cover 4-pack cans, 6-pack bottles and 12-pack bottles.

Plzenský Prazdroj, which brews Pilsner Urquell, saw its beer exports hit a new high in 2011, as domestic volumes held steady in the period.

Sectors: Beer & cider

Companies: SABMiller

There are currently no comments on this article

Be the first to comment on this article

Related research

Global Brewer Analyser Report 2012

A complete volume analysis of the domestic and international activities of the world’s leading beer companies. The 2012 Global Brewer Analyser Report is an indispensable reference guide to the world’s leading brewing groups. As well as providing g...

Heineken: the battle for Asia Pacific Breweries

Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...

Related articles

US: PepsiCo, Anheuser-Busch InBev team up for Super Bowl push

PepsiCo and Anheuser-Busch InBev will launch joint promotions at next month's Super Bowl.

US: Beer market will avoid being "next Europe" - analyst

The US beer market will avoid suffering the same fate as Europe's, as the country's employment-led recovery boosts growth, according to an analyst.

The just-drinks Interview - Randy Millian, Diageo's president of LatAm & Caribbean

Last year, just-drinks travelled to the US to report on Diageo's investor conference. The subject of the presentations was the company's hopes and plans for the Latin America & Caribbean region. While there, just-drinks' managing editor, Olly Wehring sat down with regional president Randy Millian, to discuss the region, as well Diageo's distribution presence, the battle with brewers and the looming shadow of Brazil.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page