INDIA: SABMiller adds to India portfolio with Indus Pride
SABMiller has launched a new beer brand across India to complement its Royal Challenge Premium lager brand in the country.
The brewer, which is targeting several cities in the country not currently covered by Royal Challenge, said today (8 October) that Indus Pride was launched in India earlier this week. The targeted roll-out of the mainstream mild beer includes the cities of Delhi, Mumbai, Bangalore and Hyderabad.
Indus Pride, which has an abv of 5%, will retail at between US$1.00 and $1.50 per 650ml bottle, with SABMiller initially targeting the on-trade in the country.
"In order to retain and build on our strong position in India, we wanted to launch a mainstream, mild beer which has the ability to compete nationally," said SABMiller India's managing director, Jean-Marc Delpon de Vaux. "We believe that the introduction of Indus Pride gives us the comprehensive national portfolio needed for long term success in India."
The brewer added that it plans to launch a non-alcoholic version of Indus Pride in the near future.
As well as Royal Challenge Premium, in India, SABMiller also produces Hayward's 5000, India's top selling strong beer brand, premium strong beer brand Knock Out, and imports Castle Lager from South Africa and Peroni Nastro Azzuro from Italy.
Per capita consumption of beer in India may currently be small but SABMiller believes demographic and economic factors point to exciting long-term potential for the market. Chris Mercer reports from I...
SABMiller's managing director for Africa has said that he expects lager volume growth to slow across the continent, according to a report....
Lotte Group has re-entered the bidding race to buy Anheuser-Busch InBev's Oriental Brewery in South Korea, according to reports....
SABMiller believes that its newest beer brand in India, Indus Pride, could rise to become an international success....
SABMiller's Colombian subsidiary, Bavaria SA, has completed the sale of its Pepsi bottling operations in the country to Quinsa, a division of Anheuser-Busch InBev's Ambev business, for around US$27m....
SABMiller-owned Czech brewer Plzenský Prazdroj has announced plans to cut around 6% of its work force, following a review of the business....
SABMiller has taken full control of its joint-venture in Vietnam....
SABMiller's Chinese joint venture, China Resources Snow Breweries, is to buy a brewery in the country's Shandong province for around US$42m....
- Why sports drinks fail to ride the Olympic wave
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- Experienced hands hold firm at CCEP - Analysis
- How the craft economy is loosening alcohol laws
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends