SOUTH AFRICA: SAB trials new stout for South African market

By Richard Hurst | 28 September 2001

South African Breweries, (SAB), has reported that it has successfully completed tests of its new mild stout draught called Kingswood premium in South Africa.

Testing was carried out at thirty Johannesburg and Pretoria pubs. Early results indicate that the brand has been well received but no final decision as yet has been undertaken to begin rolling it out across the country.

A spokesman for SAB said that the draught was a mild bitter with a standard alcohol content of 5% and that planned pricing would be just under that for premium brands, although the publicans themselves would be free to determine price.

Further tests will run until the end of the year and feasibility studies will need to be undertaken prior to any possible launch.

Strategic Review 2000 - South African Breweries

Companies: SAB

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