SOUTH AFRICA: SAB trials new stout for South African market
South African Breweries, (SAB), has reported that it has successfully completed tests of its new mild stout draught called Kingswood premium in South Africa.
Testing was carried out at thirty Johannesburg and Pretoria pubs. Early results indicate that the brand has been well received but no final decision as yet has been undertaken to begin rolling it out across the country.
A spokesman for SAB said that the draught was a mild bitter with a standard alcohol content of 5% and that planned pricing would be just under that for premium brands, although the publicans themselves would be free to determine price.
Further tests will run until the end of the year and feasibility studies will need to be undertaken prior to any possible launch.
Strategic Review 2000 - South African Breweries
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France....
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week....
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol....
According to a recently published study, people who drink alcohol may have a lower risk of developing a type of cancer which affects the lymphatic system known as non-Hodgkin lymphoma (NHL)....
Diageo is calling for facts labels to be placed on alcohol beverages in the US....
Kenyan authorities are to ban beer and spirits advertising from television and billboards in the country, according to a local report late last week....
Post-menopausal women who consume even moderate amounts of alcohol may face an increased risk of breast cancer, according to a comprehensive US study....
- Interview - Bernstein analyst Trevor Stirling
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Diageo reaches deal in Stitzel legal row
- Remy snaps up Seattle's Westland Distillery
- Sazerac poaches ex-Diageo government director