CANADA: SAB strengthens North American goals with Sleeman tie
By Monica Dobie | 3 May 2001
Sleeman Breweries of Canada has announced that it has signed a five-year deal with South African Breweries, which allows Sleeman to sell, market and distribute SAB's Pilsner Urquell brand in Canada. The agreement could help pave the way for Sleeman and SAB breaking into the US market, as the Canadian has been allowed to sit in on talks SAB are currently having with potential US partners.
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Sleeman Breweries of Canada has announced that it has signed a five-year deal with South African Breweries, which allows Sleeman to sell, market and distribute SAB's Pilsner Urquell brand in Canada. The agreement could help pave the way for Sleeman and SAB breaking into the US market, as the Canadian has been allowed to sit in on talks SAB are currently having with potential US partners.
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