INDIA: SAB launches Castle in India
By Chris Brook-Carter | 8 February 2002
South African Breweries (SAB) announced the roll-out of its flag-ship international Castle Lager brand into India this week. Richard Rushton, managing director of SAB India, speaking at the launch in Delhi, said: "We have identified Delhi as the best entry point for Castle Lager because it is primarily a lager beer market, an international gateway to the rest of India and the city is also one of the key influencers of taste and fashion for other metropolitan areas within India."
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South African Breweries (SAB) announced the roll-out of its flag-ship international Castle Lager brand into India this week. Richard Rushton, managing director of SAB India, speaking at the launch in Delhi, said: "We have identified Delhi as the best entry point for Castle Lager because it is primarily a lager beer market, an international gateway to the rest of India and the city is also one of the key influencers of taste and fashion for other metropolitan areas within India."
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