UK: Saatchi joins Portman Group campaign
By just-drinks.com editorial team | 18 November 2003
The UK drinks industry watchdog The Portman Group has signed up the global advertising agency M&C Saatchi to produce a responsible drinking campaign for 2004.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The UK drinks industry watchdog The Portman Group has signed up the global advertising agency M&C Saatchi to produce a responsible drinking campaign for 2004.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Diageo backs under fire Portman Group
Diageo has backed the Portman Group in the battle against alcohol abuse in the UK.
UK: AB counters binge-fuelling claims for B(E)
Anheuser-Busch has countered attacks against the launch of its caffeine-infused B(E) beer.
UK: Legislation challenge for UK drinks industry
The UK drinks industry is facing a triple-whammy of impending legislation that will fundamentally change the way alcohol is bought and sold over the next few years, according to market analysts Euromonitor.
