SOUTH AFRICA: SA wines ready to increase share in Netherlands
South Africa was in a good position to increase its wine market share in the Netherlands from 13.5% to 15.5%, but at the same time it needed to start trading up in that country. Rabobank's global wine and spirit specialist, Arend Hiejbroek, said research done in conjunction with marketing and lifestyle analysts showed that there was strong momentum for Cape wines to move to the next level.
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