Russian Standard Vodka has launched into the Greek market through a partnership with WS Karoulias, a Greek spirits distributor.

To be supported by a large television and print campaign, Russian Standard Vodka is "positioned to become a major player in the Greek premium drinks market," the company said today (13 May).

"Greeks have a true appreciation for authenticity, and we are proud to bring Russia's most authentic premium vodka to the discerning Greek market," said Roustam Tariko, founder and president of Russian Standard Vodka. "Our mission is to be the leading vodka in every market we enter, and working with a top distribution company like WS Karoulias will help us in achieving this goal."

All three Russian Standard brands: Russian Standard Original, Russian Standard Platinum and Imperia are now available in Greece.

The company said its partnership with WS Karoulias is a "clear demonstration of both companies' desire to make Russian Standard the number one premium vodka brand in Greece."

Chris Arghyrou, managing director of WS Karoulias, said: "The vodka segment in Greece is poised for growth, and Russian Standard Vodka is now positioned to capture an increasing demand."
 
Last month Russian Standard continued its global rollout with national with the launch of its brands into Ireland with distributor FindlaterGrants.