RUSSIA: Russian Standard volumes rise in 2010
- Plans upgrade on new distillery
- Volumes up by 14% in 2010
- Claims to have overtaken Absolut in UK
Russian Standard's volume sales rose by 13.6% in 2010
Russian Standard will spend up to US$10m to upgrade its newly-acquired Buinsky Spirit Distillery as it looks to build on a rise in volume sales in 2010.
The Russian vodka group plans to invest between $8m and $10m on improvements to the distillery, which it acquired late last year for $20m from Tatspirtprom towards the end of last year. Buinsky Spirit, based in the Russia-controlled Republic of Tatarstan, will supply Russian Standard with new-make spirit for the group's namesake premium vodka range.
The company has been keen to secure extra spirit supplies in order to meet rising demand. In 2010, Russian Standard's volume sales increased by 13.6% to 2.5m nine-litre cases, on the back of a $80m global marketing spend, the group said this week. Outside of Russia, volumes rose by around 30% in the UK and US, while consumer demand was also strong in Germany and Australia, the group said.
"Plans for 2011 include further global expansion via increased sales both in Russia and abroad, continued investments in marketing and advertising, and production tweaks at the brand's new distillery," said the firm.
When contacted by just-drinks, Russian Standard declined to comment on net sales and profits for 2010. It also declined to comment on whether the company will increase marketing spend in 2011, or whether it remains interested in acquiring Nemiroff, Ukraine's leading vodka producer.
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