RUSSIA: Russian Standard receives government certificate of origin
Bottles of Russian Standard Vodka are to feature a label certifying their Russian provenance and adherence to traditional vodka production methods as recognised by the Russian Federation government.
The official Certificate of Origin stamp has been given by the Federal Service for Intellectual Property, Patents and Trademarks.
Roustam Tariko, founder and president of Russian Standard Vodka said today (27 August): "In today's world, consumers value authenticity and origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d'origine contrôlée and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink. Our Certification of Origin will help vodka lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not."
Bottles bearing the stamp will roll out on shelves over the next 2-4 months.
- Focus - Pernod's YTD Performance by Region
- Comment - Will We Understand the Language of Rum?
- just On Call - Pernod shifts Scotch focus in China
- Focus - Heineken's Q1 Performance by Region
- just The Preview - Pernod Ricard's Q3 & YTD
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- BrewDog launches GBP25m crowd-funding attempt
- Remy Cointreau US head to step down
- Africa "subdued" but Heineken sees Q1 rises
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Bacardi Limited - Strategy and SWOT Report
- ALDI 2015: Radically transforming Anglo Saxon grocery markets