Click through to view the Russian Standard sleeve

Click through to view the Russian Standard sleeve

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Russian Standard has released a Travel Retail-exclusive bottling of its namesake vodka brand that is targeted at the gifting occasion.

The bottle, which can be viewed by clicking through on the image on the right, features the ‘Zhar Ptitsa’ firebird, which appears in Russian folklore. The pack will be priced in line with Russian Standard Original, the company said earlier this week.

“This is the first time worldwide across any market that there has been a special edition pack of the Russian Standard brand,” the firm said. “(We) have chosen Global Travel Retail for this exclusive launch.”

The Firebird Sleeve will be available from December.

Earlier this year, privately-owned Russian Standard acquired Central European Distribution Corp after a protracted sales process.

Expert analysis

Global market review of the travel retail drinks sector

Global market review of the travel retail drinks sector

Changing demographics, growing economies, increased disposable income and the rise in international and business travel have all contributed to the burgeoning travel retail sector....read more