TRAVEL RETAIL: Russian Standard readies Travel Retail-only vodka pack
Click through to view the Russian Standard sleeve
Russian Standard has released a Travel Retail-exclusive bottling of its namesake vodka brand that is targeted at the gifting occasion.
The bottle, which can be viewed by clicking through on the image on the right, features the ‘Zhar Ptitsa’ firebird, which appears in Russian folklore. The pack will be priced in line with Russian Standard Original, the company said earlier this week.
“This is the first time worldwide across any market that there has been a special edition pack of the Russian Standard brand,” the firm said. “(We) have chosen Global Travel Retail for this exclusive launch.”
The Firebird Sleeve will be available from December.
Earlier this year, privately-owned Russian Standard acquired Central European Distribution Corp after a protracted sales process.
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