RUSSIA: Russian Standard lands easyJet vodka listing
By Andy Morton | 11 March 2013
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Russian Standard's vodka brand will be on all easyJet routes |
Russian Standard has agreed a deal with airline easyJet to have its flagship vodka available on international flights.
Russian Standard Vodka will be listed on all overseas routes from Thursday, the drinks group said today (11 March). The listing coincides with easyJet opening up two new routes from Moscow to the UK.
The owner of Russian Standard is on course to take an 85% stake in Central European Distribution Corporation (CEDC) after CEDC agreed to an amended exchange offer tabled last week.
Expert analysis
Vodka in Russia to 2016: Databook
Canadean’s, "Vodka in Russia to 2016: Databook" contains detailed historic and forecast Vodka consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Vodka available in Russia , as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Russia alcoholic drinks value chain and for new players considering entering the market.
Sectors: Emerging markets – BRIC, Spirits
Companies: CEDC
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