COMMENT: Russian beer hibernation

By Datamonitor | 11 November 2003

Scottish & Newcastle, the UK's largest brewer, has unveiled low growth in sales of its best-selling Baltika beer in Russia. Sales have suffered from unusually cold weather during the summer months. However, this market still holds potential for future growth, especially in comparison to the saturated western European markets.

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Scottish & Newcastle, the UK's largest brewer, has unveiled low growth in sales of its best-selling Baltika beer in Russia. Sales have suffered from unusually cold weather during the summer months. However, this market still holds potential for future growth, especially in comparison to the saturated western European markets.

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