The Russian arm of the international beer giant Heineken has started production of a non-alcoholic brand called Buckler. It will reach the market this week.

Russia's OOO Heineken Brewery will produce the brand, which will be one of the first international non-alcoholic beer brands in Russia and will be marketed in the premium segment.

Along with the premium beer segment, the non-alcoholic beer market is one of the fastest growing parts of the Russian beer industry.