BELGIUM: Russia and Ukraine "key" to Interbrew's future
The Belgian beer company Interbrew believes that Russia and Ukraine are key to the company's overall development strategy, head of Sun Interbrew Andre Weckx told the Russian press yesterday. Weckx said he shared the "confidence of Interbrew's executive director Hugo Powell that in the next five or so years, Russia could become the company's main market".The statement was made at the presentation of the beer company Rosar in Omsk. Sun Interbrew was established in 1999 by Interbrew and the international company Sun Brewing (part of the Sun Group) to operate on the Russian and Ukraine markets. The company owns a controlling stake in 9 plants in Russia, including Rosar.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Why Didn't Diageo Act Sooner on Mallya?
- just The Facts - The Global Wine Industry
- CCE head shines light on price talks
- Interview: Head brewer at Hall & Woodhouse
- just On Call - Pernod shifts Scotch focus in China
- A-B InBev "regrets" Bud Light bottle message
- Diageo teams Johnnie Walker up with Entourage
- MEPs call for calorie, ingredient facts on alcohol
- Bacardi opens Dewar’s Travel Retail whisky store
- Pernod readies Avion Tequila US sweepstake
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research