Product Launch - US: Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

By | 13 March 2013

Click through to view Russells Reserve Single Barrel Straight Kentucky Bourbon Whiskey

Click through to view Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

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Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

Category - Spirits, whiskey, American, Bourbon, 55% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$49.99 per 75cl bottle

Distribution - Campari America

Jimmy Russell, the founder of Wild Turkey, and his son Eddie have teamed up with Campari America to release a new Bourbon in the US. Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey will be limited to 800 bottles and will be available across the country.

Campari's North American division will handle distribution.

Back in 2007, Jimmy and Eddie partnered with Pernod Ricard, the then-owner of Wild Turkey, to launch Russell's Reserve Rye in the US. Pernod sold off Wild Turkey to Gruppo Campari in 2009.

Sectors: Product launches, Spirits

Companies: Campari, Pernod, Ricard, Gruppo Campari

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Product Launch - US: Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

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