US: RushNet secures deal with local distributor
Chicago-based drinks group RushNet has signed a deal for the assets of a local beverage distributor.
Garden Beverage will become a subsidiary of the functional drinks specialist in an acquisition that was financed entirely by RushNet.
The US company said yesterday (17 April) that it plans to expand Garden's distribution this year and create two new divisions focusing specifically on health-orientated speciality beverages and on-premise sales.
The management team at Garden Beverage will maintain their positions through the transition period, RushNet noted.
"I'm glad we got this deal done as it, importantly, gives us a division focused entirely on distribution in our home market," said RushNet president Robert Corr. "Garden Beverage is an inspired company and has grown impressively in a short time to become a real factor in the beverages it distributes.
"As I've stated before it's only by controlling your distribution that a company ensures its success and longevity in the beverage industry. In the 3rd largest market in the US we now have that platform, and it will give the people at Garden and the brands they carry, along with RushNet's marketed brands, the deeper market penetration and rich growth."
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