US: RushNet pursues plant purchase for 'e-water'
RushNet is planning to form a joint venture to buy a bottled water plant in the US.
The functional drinks specialist said today (26 June), that the Artesian water is ideal for use with the e-water brand due to its "effect on the body". The plant, which lies directly over the Crystalline Aquifer in Northern Georgia, will manufacture RushNet's e-water brand.
RushNet president Robert Corr said: "This opportunity will significantly lower our cost of goods to distributors in this territory, thereby increasing the money available for promotion of the brand and further accelerating its growth."
RushNet also announced that it has been granted a trademark registration in Japan for the brand.
The growth of still soft drinks, such as juices and functional waters, presents manufacturers with a problem, as they are more susceptible to spoilage than traditional carbonated drinks. However, thei...
Sales of functional dairy drinks across Western Europe, the US and Japan are projected to reach over EUR6bn (US$8.5bn) by 2011, according to a study on the sector by market analysts Zenith Internation...
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