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Rum Runners USA's Seven Sirens White Rum

Category - Spirits, rum, 40% abv

Available - Launched 14 November

Location - Initially Oregon, then US nation-wide over next 12 months

Price - SRP of US$26.99 per 75cl bottle

Distribution - Oregon, Oregon Liquor Agents; nation-wide, the company said it “is in talks with various national distributors”

Seven Sirens White Rum is described as a “contemporary approach to rum’s rich heritage, and developed with mixology in mind”. The rum is made in Trinidad and owned by Portland, Oregon businessman William Oben.

Oben, who owns Rum Runners USA, said the rum has taken two years to develop.

This week, Bacardi launched its latest global campaign for its namesake rum.

Expert analysis

Spirits in Dominican Republic

Spirits in Dominican Republic

Rum performed very well in 2012; white rum in the lower income segments of the population and dark rum in the upper income segments. Because of this, two brands posted solid growth: the white rum Brug...read more