CHILE: Rum and vodka imports challenge whisky's market share.
Bacardi-Martini Chile reported this weekend that sales of imported rum in Chile are growing fast and representing a threat to whiskey, Chile's most popular import liquor. Imported rum sales jumped 37% in 2001, while vodka sales grew 15%. Whiskey imports, which make up 37% of Chile's imported liquor sales, grew just 1% last year. Whiskey sales total US$32.9m.
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