FRANCE: Rugby World Cup ads leave Heineken in doghouse
By Sophie Kevany | 17 September 2007
Heineken has been hit by legal action in France thanks to some of its Rugby World Cup-related advertising.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Heineken has been hit by legal action in France thanks to some of its Rugby World Cup-related advertising.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
LAOS: APB completes new brewery construction
Asia Pacific Breweries has completed the construction of its greenfield brewery in Laos.
DENMARK: Carlsberg gets EU go-ahead for S&N
Carlsberg's bid to take over part of Scottish & Newcastle has been approved by the European Union.
SINGAPORE: Heineken-APB gets full Shanghai ownership
Heineken-APB (China) has bought up the remaining shares in Shanghai Asia Pacific Brewery that it does not already own.












