US: RTDs top list as fastest-growing food and beverage category
Three of the five fastest growing food and beverage categories in the global marketplace were beverages in 200, led overwhelmingly by Prepared Alcoholic Beverages according to a study released yesterday.
Water and drinking yogurts made up the other two beverages in market analysts AC Neilsen's What's hot Around the Globe - insights on Growth in Food and Beverages report.
However, despite the good growth by these three beverage categories, the report highlighted the struggle for other sectors, with only nine groups out of 90 reviewed registering growth by 10% or more in 2001.
"There has been quite a bit on innovation lately, particularly in the beverage sector," said Jane Perrin AC Neilsen's managing director of global services. "When we looked around the world, despite all the cultural differences that one would expect, certain types of products resonate with global consumers - products that are healthy, convenient and provide some excitement and innovation in their lives."
Consumers are still being attracted t what is new and, AC Neilsen said that true innovation had been found in the RTD category, which topped the list with growth of more than 30%.
The UK market is developing in terms of sales and sophistication. Drawing on up-to-the-minute consumer research, Alex McPhee, Neville Calvert and David Matthews of management consultants, KPMG, examin...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
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The introduction of a special surcharge on alcopops in August 2004 has resulted in a dramatic decline in their sales, according to a report in the German weekly magazine, Der Spiegel....
Heineken has renewed its contract with UEFA to sponsor the Champions League for a further three years....
Cobra Beer has announced plans to launch Cobra Lower Cal/Lower Carb in the UK....
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