COMMENT: RTDs stirring young passions
By Datamonitor | 26 March 2003
A wave of new aphrodisiac alcopops is set to hit the bars and clubs in the UK this summer, as manufacturers decide to openly target young clubbers. However, the move has been condemned for contravening existing industry guidelines. Clubbers looking for a good time will be able to get a liquid boost this summer, as alcopop manufacturers release "performance enhancing" drinks. Dubbed 'Viagrapops', these drinks will contain not medicine but Chinese herbs such as ginseng and cordyceps, which - so the manufacturers would have us believe - enjoy aphrodisiac properties.
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A wave of new aphrodisiac alcopops is set to hit the bars and clubs in the UK this summer, as manufacturers decide to openly target young clubbers. However, the move has been condemned for contravening existing industry guidelines. Clubbers looking for a good time will be able to get a liquid boost this summer, as alcopop manufacturers release "performance enhancing" drinks. Dubbed 'Viagrapops', these drinks will contain not medicine but Chinese herbs such as ginseng and cordyceps, which - so the manufacturers would have us believe - enjoy aphrodisiac properties.
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