EIRE: Roxxoff sparks further controversy
By just-drinks.com editorial team | 1 July 2003
The ready to drink brand Roxxoff, which has been dubbed a "Viagra Pop", is to go on sale in Ireland, amid a flurry of controversy. The Vintners Federation of Ireland (VFI) has called on pubs and off-licenses not to stock it. VFI president Joe Browne said: "The name and marketing of this product is associated with sexual success which is absolutely outrageous and totally unacceptable.
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The ready to drink brand Roxxoff, which has been dubbed a "Viagra Pop", is to go on sale in Ireland, amid a flurry of controversy. The Vintners Federation of Ireland (VFI) has called on pubs and off-licenses not to stock it. VFI president Joe Browne said: "The name and marketing of this product is associated with sexual success which is absolutely outrageous and totally unacceptable.
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