UK: Rose wine sales still strong - research
Rosé wine has continued to establish its place in UK wine drinking culture, despite poor summer weather, according to new research.
The number of regular wine drinkers who are partial to a glass of rosé has risen by 60% in the UK in the last three years, according to research published this week by Wine Intelligence.
Around one in six of the 1,000 wine drinkers surveyed said they drank rosé, compared to only a little more than a third in 2005, says the research, commissioned by the Wine & Spirit Trade Association (WSTA).
The results show rosé has taken market share off red wine, according to Wine Intelligence.
WSTA chief executive Jeremy Beadles said: "Even without a good summer to support the barbecue season it seems the taste for rosé continues to spread. Interestingly, the figures show women have increased their rosé consumption the most."
Separately, the same survey also found that 43% of regular wine drinkers were reaching for the bottle more often.
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