Oceania is an important market for Beam Suntorys Jim Beam brand

Oceania is an important market for Beam Suntory's Jim Beam brand

Beam Suntory has appointed ex-Kellogg’s executive John Rosair to the newly-created post of managing director, Oceania.

Rosair, who will join the business on 17 August based out of its Sydney headquarters, was most recently vice president of sales, Asia Pacific, for food and beverage business Campbell Arnott’s.

Prior to that, he spent 13 years at Kellogg’s, including stints as VP of sales strategy for the company’s US snacks division, MD of New Zealand and MD of Greater China and Southeast Asia.

"Oceania is a tremendously important business unit for us, and John is an outstanding leader who can help us accelerate our growth in Australia and New Zealand," said Albert Baladi, president of Beam Suntory, International.

Australia is Jim Beam’s number one export market and an area of growth for the company’s Canadian Club brand, while New Zealand is another of Jim Beam’s strongest markets.

Oceania is one of five business units in Beam Suntory’s International region, alongside Developed Europe, Emerging Europe/MEA, Emerging Asia and Global Travel Retail.

In June, Beam Suntory signed a new ten-year deal with Coca-Cola Amatil to handle Japanese whiskies sales, marketing and distribution in Australia.