Coca-Cola has signed the young international football star Wayne Rooney for its latest TV ad campaign.

The 18-year-old Everton player has signed the deal for £500,000.

Part of the deal will see Rooney help promote Coca-Cola's schools programme, encouraging youngsters to take part in under-13s football tournament sponsored by the soft drinks giant.

'I am excited to be working with Coca-Cola,' he said yesterday. 'It's great to work with a brand that shares my passion for football.'