Rok Drinks unveils new Bogart's bottle
Rok Drinks' new Bogart's bottle is designed to create more of an on-shelf difference
Rok Drinks is to launch a new bottle for its Bogart's gin and vodka, the premium spirits range it has created with the estate of actor Humphrey Bogart.
The new bottle aims to offer a "differentiated shelf presence" for the global brand, said Rok, which was founded by John Paul DeJoria, who also founded Patron Spirits.
"Bogart's Gin and Vodka is the perfect example of Hollywood luxury," said Rok Drinks chairman Jonathan Kendrick. "We're excited to launch this custom edition bottle as it adds a bit of that old world glamour, when quality mattered, that is synonymous with Bogart's time."
The bottle will be available at selected retailers across the US by November with a suggested retail price of US$24 for the gin and $26 for the vodka, per 75cl.
Rok's Bogart's portfolio currently only houses a gin and a vodka, however the company said new offerings are on the way.
Bogart's gin was launched in February last year while the vodka was unveiled in August 2014.
Rok Drinks also owns other beverage brands including ABK Beer, which launched in the US in 2014. Rok Natural Energy, Rok Water and Rok Irish Whiskey are also Rok brands.
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report